We know that British rock band Bring Me The Horizo n’s new album will be released in 2024. We have learned some information from previously released singles so far, such as LosT and Amen!, Now we have a new song, Kool Aid, which reveals more about the concepts behind the upcoming album, Post Human: Nex Gen. However, there is still a lot we need to discover, which is why fans have been searching for more in-depth research on song lyrics, trying to understand their meanings: Kool Aid is just the last piece of this year’s BMTH mystery, and now we will explore it together.
The lyrics of “Kool Aid” contain symbolic meaning about mental control: the song depicts a fictional scene where an evil master talks to his students in a derogatory manner and accuses them of establishing a submissive relationship
In standard terminology, “drinking favorite drinks” means passively accepting radical ideologies. After the mass suicide in Jones Town, Guyana in 1978, this expression came into people’s sight, and Wikipedia extensively described this tragic event: on November 18, 1978, members of the American cult People’s Temple, led by its leader Jim Jones, gathered in Jones Town, Guyana, drinking a mixture of cyanide and drug poisoning seasoning. More than 900 people died that day due to intentional consumption of toxic beverages, and their leaders convinced them to carry out a revolutionary act of suicide that is recorded in history.
In the lyrics, “Bring Me The Horizo n” imitates a fictional cult leader who forces his disciples to death. This singer talked about “decentralization of power” and referred to his people as the “D generation” (the inflection of this word refers to the fallen).
We are children with decentralized power, and our reputation is notorious
In the symbolic representation of this cult, leaders refer to external forces that harm them. Therefore, their decision was clear: in the second part of the lyrics, Kool Aid even vividly described the leader covering their throat with their hands.
Lines like “domesticated like a cat in a cage” and repetitive “taste it now” refer to the submissive stance these people take in front of their leaders. Symbolically, this song refers to all people who deliberately receive information from the outside world without judgment.
The concept of cults is part of Brig Me The Horizo n’s new album “Post Human: Nex Gen” to be released in 2024. So far, the statements shared by the band have all mentioned “Church of Genxsis”, which clearly represents a ritual adopted by cults among its members. So this becomes the true meaning behind the lyrics of “Kool Aid”: you have now accepted your conditions, you have obeyed my orders, I can now declare your end, knowing that you will not oppose any resistance. The “Kool Aid” reference is just a symbol