It is described as a virtual sequel to the initial iPhone commercial, and there are some parallels. After all, the concept is the same: the advertising employs classic movie images to encourage Apple customers to “get ready” and don their new headgear, in this instance the futuristic visual professional version. This is essentially what happened in the 2007 “Hello” iPhone commercial, along with all of the actors conversing on the phone (if you don’t remember that classic promo, that’s it).
This implies that Apple believes the new hybrid reality headphones will be a game changer, similar to the iPhone a few years ago. The Vision Pro advertising, which aired in January 2024, undoubtedly piqued everyone’s interest, and not just because of the items and movies mentioned: there was a distinctive and exciting music playing in the background, and fans were eager to discover more about the song they heard in the advertisement.
The song “Yeah Yeah Yeah” in the 2024 Vision Pro advertisement is Devo’s Uncontrol Urge. You can listen to it below.
This implies that Apple believes the new hybrid reality headphones will be a game changer, similar to the iPhone a few years ago. The Vision Pro advertising, which aired in January 2024, undoubtedly piqued everyone’s interest, and not just because of the items and movies mentioned: there was a distinctive and exciting music playing in the background, and fans were eager to discover more about the song they heard in the advertisement.
The ideology of Devo is unique: “Devo” stands for “anti evolution,” referring to a distinct hypothesis based on which people no longer progress in a better way. Human evolution can be deemed to have failed based on our civilization, but the truth is that with each stride forward, people are really regressing. This concept is mirrored in their music and visual presentation: band members always wear odd clothes to play, and their music frequently attempts to ridicule the audience. One of their most popular tunes, Mongoloid and Jocko Homo, refers to symbolic and less intellectual versions of modern mankind.
The song “Uncontrolled Large” featured in the 2024 Apple Vision Pro commercial was the first single from their first album “Q: Are We Not Men?” Devo is the answer! This is an excellent music introduction: the band appears to be a swarm of uncontrollable humans, hinting that their music is being pushed by an uncontrollable force.
There has never been another musical performance that sounded like DeVo. From this vantage point, Apple has expressed unrivaled enthusiasm with a one-of-a-kind song that will make history. Of course, this Cupertino behemoth is arguing against evolution and offering a device that will transport us into the future. This is only one of the aspects that make the decision more intriguing: now that you know the backstory behind your strange tune, you can yell “yes, yes, yes” with more conviction. Furthermore, if you want to discover Devo’s musical journey, we recommend beginning with your first album on Spotify.