Google Digital Garage Final Exam Answers 2023 Latest –Free Google Digital Marketing Answers

Fundamentals of digital marketing—Google Digital Garage

Learn the fundamentals of digital marketing to help your business or career.

About this course

Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

The course contains 26 modules and will take just 40 hours which will teach you the following:-

• Overview of Digital Marketing.
• Guides you to apply the best marketing strategies.
• The importance of content marketing
• Help you learn the best strategy for your content marketing

 

Are you looking for  Google Digital Garage Final Exam Answers 2023 Lastest? If it’s yes, you will find Answer for Google Digital Garage  in the Google Garage digital marketing final exam. This article will help you with the Fundamentals of Digital Marketing Final Exam Answers. The order of the questions may be different from that of your exam. You can use 【Ctrl+F】 to search for the keywords of the questionsyou encounter, so as to quickly find the answer. If you find any issue in any question or answer while practicing, feel free to contact us. We wish you all the best for the exam.

 

Google Digital Garage Final Exam Answers 2023 Latest

1.What’s the biggest challenge for most businesses when going online?

• Planning a budget
• Developing a plan
• Optimising a website
• Defining a customer base

 

2. Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

• What your customers are doing on your website
• Where your customers have come from before visiting your website
• Where your customers go after leaving your website
• What your customers are looking for on your website

 

3.Website hosting servers have their own unique IP address, what does this address consist of?

• Numbers and letters
• Numbers
• Letters
• Letters and symbols

 

4.When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

• It can enable you to offer discounts that compete directly with your competitors’ pricing
• It can identify how your offering is different in comparison to your competitors
• It can give you deeper insight into the market and their approach
• It can reveal which additional regions you could be operating in so that you can grow your business

 

5.You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

• Shopping bags
• Blog content
• YouTube
• Social media

 

6.Where does the domain name of a website primarily sit?

• In the URL
• In the coding of your header image
• In your navigation menu
• In your logo’s hyperlink

 

7.Which are the first steps you should consider when constructing an online business strategy?

• Understand the target audience
• Change your mission statement to match the goals
• Create goals and identify a USP
• Define and segment your audiences

 

8.When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

• The consideration phase, when customers start to research potential products to buy
• The finance stage, when customers think about their budgets
• The action stage, the moment when customers commit and purchase your product
• The sharing stage, when customers share images and feedback on your products

 

9.Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?

• Internet Position
• Internet Placement
• Internet Privatisation
• Internet Protocol

 

10.How can businesses benefit from using analytics on their website?

• It will show you where your audience comes from
• It will list which pages your audience does not like
• It will show where your customers go after they’ve left your site
• It will show you why your audience visit your site

 

11.Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

• Call the customer when there is an offer they’d enjoy
• See where their customers are and monitor their shopping behaviours
• Send them offers when they enter a certain geographical area
• Add items to their in-app basket that you think they’d like

 

12.When looking to advertise a new business online, what is one of the major benefits of display ads?

• They are seen by everyone
• They have higher click-through rate
• They can come in many different formats
• They don’t cost too much to set up

 

13.When you’re building a business website, what purpose does a server have?

• It manages your website
• It hosts your website
• It promotes your website
• It secures your website

 

14.When considering whether to have a web presence for your business, which of the following is not a major factor?

• Technology
• Cost
• Scope
• How long you’ve been in business

 

15.When planning your website, what is one of the key things you should consider?

• The order your products will appear on the site
• What you want your customers to do on the site
• How customers will interact with the site
• What your customers want to see on the site

 

16.What is the term we use to describe how search engines categorise each piece of content?

• Listing
• Crawling
• Indexing
• Ranking

 

17.When using a search engine, what is the name of a word or phrase somebody types to find something online?

• Search phrase
• Search term
• Search query
• Search word

18.When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…

• Outrank lots of larger, more established companies
• Find more opportunities
• See more traffic than short tail keywords
• Perform better on social media

 

19.There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?

• The quantity of links is important, not the quality
• The quality of links is important, not the quantity
• Links hidden within code on sites improves your SEO performance
• Links hidden within images on sites improves your SEO performance

 

20.Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

• Pay people to link back to your site
• Write some great content they will find useful
• Ensure your staff link back to your site
• Link to them first, regardless of whether they have anything interesting on their site

 

21.Search engines see the content on a website as written code. How can you help search engines identify the images on your website?

• Place them well within your text
• Make them eye-catching
• Put branding on them
• Give them descriptive names

 

22.When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

• To see personal data about the person who bought from you
• To understand what is working and what is not
• To increase your budget to get more traffic
• To advertise internationally more easily

 

23.When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

• Quotation marks
• Apostrophes
• Italics
• Square brackets

 

24.Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.

• relevance
• conversion
• clicks
• importance

 

25.Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

• It will help the ad stand out and encourage people to click it
• It will guarantee the ad appears at the top of the search results
• It will increase the amount of users across your entire website
• It can increase the quality score of your ad

 

26.What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?

• Drive more traffic to your website
• Target more people in different areas of the world
• Ensure people see relevant ads that relate to their search query
• Stop using negative keywords

 

27.When advertising using Search Engine Marketing (SEM), you only pay…

• when your ad appears within the search results
• when a conversion happens on your website
• when your ad is clicked by someone
• when someone stays on your website for more than 2 minutes

 

28.When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

• Alongside them
• Below them
• On the next page after them
• Above them

 

29.When optimising a website for search, what impact do meta and title tags have on the search engine?

• They are hidden messages that have no bearing on search engines
• They are the on-page content that appears on your homepage, telling search engines what you do
• They are automatically generated and help websites rank within search engines
• They are embedded messages that help the search engine determine what’s on the page

 

30.When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

• Choosing what images to put on your website
• Reserving all the social profiles that you will be using for the business
• Finding people who will link back to your website
• Keyword Research

 

31.Which of the following is a benefit of Search Engine Marketing (SEM)?

• Reach out to potential customers actively looking for your product or service
• Create different types of ad formats to show to potential customers
• Target people based on their interests and habits
• SEM is a lot cheaper than any other advertising medium

 

32.A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

• Helps your website stand out from the competition
• Allows you to input lots of keywords so that you appear for all of them
• Provides search engines with more consistent and clear information about what’s on the website
• Allows you to place sales promotion offers within the search results

 

33.When ranking websites on search engine results pages, which element of a website do search engines value the most?

• How long the content on the page is
• If you mention keywords over 50 times in a short piece of content
• Unique, engaging, relevant content
• Where you are in the world when adding content to your site

 

34.What’s the first step in the search engine optimisation process for your website?

• Off-site optimisation
• Keyword research
• Writing fresh content
• Setting an ad budget

 

35.What is the most important thing to consider when optimising a search engine marketing campaign?

• Increasing the bid for the keywords you are targeting
• Increasing the relevance of the keywords, ads, and landing page
• Adding lots of keywords to the campaign to get more traffic
• Continually changing the ad copy

 

36.If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?

• Website’s homepage
• Order confirmation page
• Order form page
• Contact us page

 

37.Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

• prevent
• secure
• increase the chance of
• decrease the chance of

 

38.Fill the blank: ‘Search engines _________ the internet to discover content.’

• index
• crawl
• investigate
• rank

 

39.We use them every day, but what is the overall purpose of a search engine?

• To position websites based on how popular they are
• To display websites in a random order to increase site traffic
• To ensure every business gets an equal number of site visits
• To help the user find the most relevant answer to their query

 

40.What are three key considerations when evaluating keywords for search engine optimisation?

• Competition, cohesiveness, relevance
• Frequency, competition, relevance
• Relevance, cohesiveness, execution
• Frequency, execution, relevance

 

41.Which search query would trigger an ad based on this keyword: [London portrait photographer]?

• Portrait photographer London
• London photographer
• London portrait photographer
• Photographers in London

 

42.Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.

• prioritise
• highlight
• hide
• promote

 

43.Google Search Console “Crawl” reports let you monitor…?

• If potential customers can access your web pages
• If Google can view your web pages
• How people interacts with your website
• What information Google records about your site

 

44.When trying to promote your business locally, what three key bits of information should be present in your directory listing?

• Business name, address, phone number
• Personal name, business name, postcode
• Name, PO box, freephone number
• Business name, CEO, company registration number

 

45.To improve your website’s SEO performance, when should you consider updating your SEO plan?

• When you write a new blog post
• When you have a sale or promotion
• When you add a new service or product
• When you employ new staff

 

46.Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?

• Stern & Serious
• Serious & Honest
• Fun & Inviting
• Engaging & Inviting

 

47.Fill in the blank: When search engines use factors like geolocation, IP address and location-based search terms to produce geographically tailored results, this is called _____________.

• Local Search
• Geo search
• Mobile search
• Organic search

 

48.When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?

• Compare follower numbers across platforms
• Use online analytics tools to measure engagement
• See what competitor businesses are using
• Ask friends and family which platforms they use

 

49.When looking to create video content for your marketing strategy, what three best practices should you look to include?

• Short, technical, include a call to action
• Relevant, short, entertaining
• Short, entertaining, include a call to action
• Short, relevant, include a call to action

 

50.Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?

• Apps allow you to send push notifications
• Apps are easy to access on the app store
• Apps generally work on more mobile devices
• Apps allow you to collate more data on your customers

 

51.Why is it important to reach customers on their mobiles when advertising locally?

• People use their phones while they are on the go
• Ads are smaller in mobile devices and therefore cheaper
• People prefer to receive adverts on their mobile
• Everyone has a mobile phone

52.When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

• Ask your audience what they search for when looking for similar products
• Use the Google Keyword research tool or Bing Keyword research tool
• Use a tool to harvest the keywords your competitors are using
• Use all the usual keywords from your website in your advertising account

 

53.Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of?

• Writing engaging online copy
• Keeping the target audience in mind
• Understanding the user journey
• Being consistent in your approach to copy

 

54.When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?

• Paid advertising
• Pay for followers
• Follow all of your competitors’ followers
• Overuse hashtags

 

55.When building a website for a business, what type of design should it have in order to be ‘mobile friendly’?

• A scaled design
• A visual design
• A responsive design
• An integrated design

 

 56.Why is social media a great tool for your business to build trust and engagement with your audience?

• You can share offers and discounts exclusively to your following
• You can share blogs from other businesses to cover more than what you do
• You can share honest reviews about your product or service
• You can connect with customers at any time of the day

 

57.Which of the following is a core benefit that content marketing can bring to a business’s online presence?

• It can improve sales by directing more traffic to your website
• It can enable a business to create a bank of content, which can be reused to create ads
• It helps a company identify its biggest competitors
• It provides you with another channel to push sales and promotional messages to customers on a regular basis

 

58.What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?

• Content scheduling tools
• Audience profiling tools
• Social media analytic tools
• Website analytic tools

 

59.When looking to promote your products and services locally, what are the benefits of using search engine ads?

• Everyone uses search engines
• You can target ads to a specific geographic area
• You can target ads to specific genders
• Search ads are cheaper than display adverts

 

60.When looking to get noticed locally online, what information should you ensure is on your website as a minimum?

• Your social media links
• An interactive map
• Your physical location details
• Business registration number

 

61.When it comes to mobile, how would you define usability?

• The visitor’s time navigating your site
• The visitor’s experience on your site
• The visitor’s general time on your site
• The vistior’s purpose when on your site

 

62.Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

• Answer The Public
• Google Ads Editor
• Facebook business manager
• EM Rush

 

63.Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?

• Personalising content to make each customer feel important, taking into account available data about each individual customer.
• Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money
• Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales
• Refining their content marketing strategy as they go, taking into account available data and metrics

 

64.Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?

• Optimised for different devices
• Visually engaging
• Full of relevant information
• Text heavy

 

65.With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?

• Site speed and usability
• Keywords and metadata
• Image size and navigation
• Site speed and visual appearance

 

66.What are the benefits of using social media when looking to advertise your business locally?

• People trust local businesses on social media
• You can target ads to a specific local audience
• You can make video ads promoting the area
• People use social media more than they use search engines

 

67.Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?

• A business that operates from a specific geographic location
• A business that is within a 5km radius from the customer
• A business that has existed within a community for more than 5 years
• A business that only provides a service based product

 

68.When looking to advertise your business to mobile users, social media advertising can be really effective because…

• it allows you to target people who have ad blockers enabled
• it can be seen by people who aren’t logged into their accounts
• it allows you to target people based on their likes and interests
• it doesn’t cost too much to spread your ads far

 

69.Which of the following would be described as a good business goal to set for your social media campaigns?

• Increase staff morale
• Increase audience engagement
• Increase customer satisfaction
• Increase overall profit

 

70.There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?

• People on niche platforms are more likely to engage with you
• Your content will be put in front of specific audiences
• Your content will be seen by a mix of different people, gaining more views and likes
• It enhances your brand to be seen on more specific social media platforms

 

71.Which form of targeting would you use to display ads to people who have previously visited your website?

• Search advertising
• Reacquiring
• Readvertising
• Retargeting

 

72.Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

• Research competitors
• Create a listing
• Create an ad
• Post a link

 

73.Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

• Your audience’s data
• Your audience’s interests
• You audience’s available income
• Your audience’s offline behaviour

 

74.When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

• % of people that made a purchase after receiving the email
• % of people that opened the email out of the total recipients
• % of people who clicked on a link in the email out of the total recipients
• % of people who were sent the email against the total number of conversions made

 

75.When advertisers run online ads that typically include an image for people to click on, it’s called…

• Search Engine Optimisation
• Banner advertising
• Display advertising
• Webpage advertising

 

76.Which of the following is a benefit of search advertising over display advertising?

• Search ads are more likely to be clicked on
• Search advertising is cheaper than display advertising
• Search advertising allows ads to be created in multiple formats
• Search advertising is shown to customers who are searching for your specific terms