Apple’s AirPods commercials have always been a masterclass in blending sleek visuals with evocative music, and their latest ad featuring actor Pedro Pascal is no exception. The commercial, which highlights the immersive audio experience of AirPods Pro, pairs Pascal’s charismatic presence with a curated soundtrack that amplifies the emotional and technological narrative. Below, we break down the songs featured in the ad and explore how they elevate the storytelling.
The primary track dominating the commercial is “A Hero’s Journey” by indie-pop artist Lola Blanc. This song’s pulsating beats and anthemic chorus mirror the ad’s theme of transformation and adventure. The lyrics, which speak to overcoming obstacles and embracing boldness, align perfectly with the visuals of Pascal navigating a dynamic, fast-paced world—whether he’s dodging city traffic or pausing to savor a moment of calm.
While “A Hero’s Journey” takes center stage, keen-eared viewers might recognize snippets of “Glitter and Gold” by Barnes Courtney. This blues-rock track, released in 2017, resurfaces in the ad’s quieter moments, adding a gritty, nostalgic contrast to the modern pop vibe. Its raw, foot-stomping rhythm underscores scenes where Pascal interacts with the AirPods’ features, like Adaptive Audio or Conversation Awareness, grounding the tech in relatable humanity.
Why These Songs Work for Apple’s Branding
Apple’s marketing team excels at selecting music that resonates emotionally while highlighting product capabilities. Here’s why these tracks hit the mark:
- Emotional Resonance: Both songs evoke a sense of adventure and self-discovery, themes that align with AirPods’ promise to “enhance everyday moments.”
- Genre Diversity: By blending indie-pop and blues-rock, Apple appeals to a broad audience while subtly emphasizing AirPods’ versatility across music genres.
- Artist Synergy: Lola Blanc and Barnes Courtney are both rising artists with dedicated fanbases, creating cross-promotional opportunities.
The Pedro Pascal AirPods commercial demonstrates Apple’s knack for using music to transform a product demo into an emotional journey. By spotlighting tracks like “A Hero’s Journey” and “Glitter and Gold”, the ad not only markets AirPods but also celebrates the artistry behind the soundtrack—proving once again that great sound is at the heart of Apple’s vision.
For more deep dives into commercial soundtracks or AirPods tips, stay tuned to our blog!
